SALES LETTERS Proposals and Quotations: Date Addressee Address City, State Zip Dear Mr. McElwrath: It was a pleasure meeting with you last week. Thanks for your important time and for giving us the opportunity to quote on our home and boat insurance rates. After examining your personal insurance needs, I believe we have created a plan that will provide you and your family with the extensive coverage you’re seeking — a great deal more coverage than you’ve got right now. And with this new plan, you’ll be saving money too. I’ve enclosed copies of the various proposed plans and rates. I’ll give you a call next week to discuss this information in more detail. Sincerely, Date Addressee Address City, State Zip Dear Mr. Winfrey: Thanks for inviting me to your law firm’s new headquarters and for the opportunity to quote our track lighting installation prices. I think you’re exactly right — track lighting adds the elegance and style so necessary for a comfortable waiting area. After all, the waiting area provides the first impression, where you need personality the most. With the lighting design we’ve proposed, your clients won’t just be impressed, they’ll be dazzled. I realize that you are consulting several lighting professionals based in Seattle, but I believe you’ll find our quote to be the lowest in town. Affordability is something we strive for always. However, if you do find a lower quote, let me know. I’d like to convince you once again of Alexi Lighting’s commitment to excellence. Enclosed, please find photocopies of the price quote and the lighting plans we drew up together. I’ll give you a call in a couple of days to arrange a second appointment. Sincerely, Date Addressee Address City, State Zip Dear Mrs. Corinne: I appreciated the opportunity to pay a visit to your bank offices today and quote our advertising rates. Thanks for the friendly tour. I hope you’ve had some time to think about the incredible profit potential each Graham and Associates newspaper ad, magazine placement, and radio spots holds for the United Trust Bank. We’ve been advertising as long as you all have been banking in North Carolina. I’m glad you were happy with our ad quote, because I think a couple of professional teams like ours should join forces. I’ve enclosed a preliminary ad proposal, which contains radio and print media suggestions. We’ll talk more over lunch next Wednesday. Feel free to call me with questions before then. Cordially,